What is a CFP®?
If you’re searching for a financial advisor in Mesa, AZ—or anywhere else—you’ve probably come across the term CFP®. But what does it actually mean? And why should you care?
At DecisionPoint Financial, we place a strong emphasis on the CFP® designation, and our advisors are either certified, or actively working towards certification.
What Is a CFP®?
A CFP® (Certified Financial Planner™) is a financial professional who has met rigorous education, experience, and ethical standards. To earn the designation, candidates must:
- Complete a CFP Board-approved education program
- Pass a comprehensive exam covering everything from investments to insurance to tax planning
- Have several years of professional financial planning experience
- Uphold a strict code of ethics and fiduciary duty
In short: not every financial advisor is a CFP®, but every CFP® has made a clear commitment to competence, integrity, and client-first advice.
Why It Matters
Choosing a CFP® means you’re working with someone who is legally and ethically bound to act in your best interest. At DecisionPoint, we don’t believe that’s optional—we believe it’s critical.
We’ve seen firsthand how thoughtful, holistic planning can improve lives. A CFP® is trained to look at the whole picture—not just your investments. That includes:
- Retirement and cash flow planning
- Tax-smart investment strategies
- Risk management and insurance
- Estate planning guidance
- Equity compensation and small business planning
When your advisor is a CFP®, you’re getting more than portfolio management. You’re getting a plan designed to help you reach your goals with clarity and confidence.
The Bottom Line
Credentials don’t tell the whole story—but they matter. If you’re serious about finding a financial partner you can trust, choosing a CFP® is a smart place to start.
At DecisionPoint Financial, the CFP® is our standard. No sales reps. No product quotas. Just credentialed professionals helping real people make good financial decisions.
Have Questions?
We’re always happy to chat—no sales pitch, no pressure. Call us directly at 480-553-6249, or reach out through our website to learn how we can help you plan with purpose.